Fix the handoff before adding more leads

More leads do not resolve an unclear handoff. Before expanding outreach, define what each lifecycle stage means and who owns the next action.

Review duplicate records, missing fields and opportunities with no next step. Agree what information is required to move a record forward, and make those definitions visible to the people doing the work.

Assign a named owner to routing and follow-up. Reporting should distinguish activity from progress, using definitions the founder and sales owner both understand.

Use the current state as a baseline. A useful first engagement improves the reliability of the process and makes its limits visible; it does not promise a particular revenue result.