Who we work with
A live product. Real customers. Operational friction.
Our focus is founder-led B2B software businesses that need hands-on execution behind the product—not another strategy deck.
A strong starting point
- 01Founder-led B2B software business
- 02A live product and paying customers
- 03Access to the systems and people involved
- 04A named decision-maker and sales owner
- 05Resources for a defined engagement
Less suitable right now
Pre-product ideas, businesses without paying customers, unclear decision ownership or expectations of guaranteed revenue are not a fit for this engagement.
A founder must be able to provide access, agree priorities and commit the resources needed to implement the scope.
Not automatically included
- Product development
- Specialist legal or compliance advice
- Large creative projects
- Continuous helpdesk or automatic 24/7 coverage
Start with the bottleneck.
Let’s discuss your business, the systems involved and whether a scoped engagement is the right next step.